SEO

SEO

Course Description

Instructor

Yaman Bhatia

Category

Marketing

INR 20000

Description

SEO-Search Engine Optimisation
Well, SEO is a process of Improving and Increasing the visibility of Free traffic, Organic, Editorial, and Natural to the Result in the search engine. It helps to think about Targeted Keywords, Content Creation, Link Building, and Technical Audits. Its Helps us in business Growth by improving your rank in relevant search results and helps to find more leads, sales, and revenue for a business.

Course Content

4 sections • 16 lectures • 17h 2m total length

What is domain?
What is website & how they work?
Types of websites
Basics of world wide web (www) / Internet
What is Search Engine?
How Search Engines Work?
Introduction to Google Search Engine
Understanding Search Engine Result Pages (SERPs)
Basic & Advance Search Commands/Operators
Introduction to Google Algorithm Updates
What is Keyword?
Types of Keywords
Google Keyword Planner
Keywordtool.io
google trends
competitor keyword research
Choosing right keyword for website
SEO friendly website
SEO friendly site structure
Basic HTML for SEO
Confirm wesbite is usable, crawlable & indexable
Importance of On-page SEO

SEO friendly URL structure
Meta Title Tag
Meta description tag
Canonical Tags
Website speed optimization
Robots.txt 
Sitemap.xml
Integrating keywords
Keyword density
Using keywords in H1, H2, H3…H6 tags
Image tag (Alt)
Rich media optimization
Using keywords in Content
Content duplicacy check
Internal links
External links

Directory Submission
Social Bookmarking Submission
Profile Creation

Edit Robots.txt
.htaccess file
Add redirection
301 Url redirection
404 error page
W3C validation
Header & Footer optimization
Heat map optimization
On-Page SEO best practices
Q & A session

Google My business
Get Quick business from Local audience
listing of different business listing sites

Mobile Friendly Website
Mobile Speed
Mobile First Indexing
Responsive design

Analysing Website Clicks
Analysing Website Impressions
Analysing Website CTR
Analysing Website Position
Submit Sitemap
Website Errors
URL Inspection
Page speed insights
Page URL Check

Google Analytics
Analyse the website traffic
Organic Conversion tracking
Organic Event Tracking
Building SEO Strategy

Ahrefs
Google Search Console
SEMRush
KWFinder
Moz
Ubersuggest

Medic Core Update
Mobile Speed Update
Mobile-First Index
Google Panda Update
Google Penguin Update
Google RankBrain Update
Google Pigeon Update
Google Pirate Update
Google Hummingbird Update

Reviews

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Jack Doe

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John Doe

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