Description
SEO-Search Engine Optimisation
Well, SEO is a process of Improving and Increasing the visibility of Free traffic, Organic, Editorial, and Natural to the Result in the search engine. It helps to think about Targeted Keywords, Content Creation, Link Building, and Technical Audits. Its Helps us in business Growth by improving your rank in relevant search results and helps to find more leads, sales, and revenue for a business.
Course Content
4 sections • 16 lectures • 17h 2m total length
Introduction To SEO
What is website & how they work?
Types of websites
Basics of world wide web (www) / Internet
What is Search Engine?
How Search Engines Work?
Introduction to Google Search Engine
Understanding Search Engine Result Pages (SERPs)
Basic & Advance Search Commands/Operators
Introduction to Google Algorithm Updates
Keyword Research
Types of Keywords
Google Keyword Planner
Keywordtool.io
google trends
competitor keyword research
Choosing right keyword for website
On-Page / On-Site SEO
SEO friendly site structure
Basic HTML for SEO
Confirm wesbite is usable, crawlable & indexable
Importance of On-page SEO
Activities in On Page seo
SEO friendly URL structure
Meta Title Tag
Meta description tag
Canonical Tags
Website speed optimization
Robots.txt
Sitemap.xml
Integrating keywords
Keyword density
Using keywords in H1, H2, H3…H6 tags
Image tag (Alt)
Rich media optimization
Using keywords in Content
Content duplicacy check
Internal links
External links
Activities in Off-Page / Off-Site SEO
Directory Submission
Social Bookmarking Submission
Profile Creation
What is Technical SEO?
Edit Robots.txt
.htaccess file
Add redirection
301 Url redirection
404 error page
W3C validation
Header & Footer optimization
Heat map optimization
On-Page SEO best practices
Q & A session
What is Local SEO?
Google My business
Get Quick business from Local audience
listing of different business listing sites
What is Mobile SEO?
Mobile Friendly Website
Mobile Speed
Mobile First Indexing
Responsive design
What is a Webmaster Tool?
Analysing Website Clicks
Analysing Website Impressions
Analysing Website CTR
Analysing Website Position
Submit Sitemap
Website Errors
URL Inspection
Page speed insights
Page URL Check
What is a Traffic analysis Tool?
Google Analytics
Analyse the website traffic
Organic Conversion tracking
Organic Event Tracking
Building SEO Strategy
Types of SEO Tools
Ahrefs
Google Search Console
SEMRush
KWFinder
Moz
Ubersuggest
Google Algorithms
Medic Core Update
Mobile Speed Update
Mobile-First Index
Google Panda Update
Google Penguin Update
Google RankBrain Update
Google Pigeon Update
Google Pirate Update
Google Hummingbird Update
Reviews
Jack Doe
John Doe
