If you're curious to learn more about PPC marketing, or you've already decided that it's a great way to market your business but aren't sure where to start, then you've come to the right place. This is my first lesson in PPC University. We'll walk you through all the data and skillset information you need so you can make PPC work for your business.
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PPC stands for pay-per-click, meaning a model of digital advertising where the advertiser pays each time one of their ads is clicked. In some cases, you'll be paying a flat rate each time your ad is viewed, while in other cases you'll be entering into an auction-style process with bids set in real-time. PPC ads can come in many shapes and sizes, including text, images, videos, or a combination of all three. They can sometimes appear on search engines or social media platforms, but always remember that the platform hosts might charge advertisers for this placement. Search engine advertising is a form of paid search that occurs when advertisers bid for the placement of their ads on Google Search. This provision allows them to show relevant ads which might not otherwise be available.
The PPC advertising process varies depending on what platform you're using. In this particular scenario, the steps are as follows:
- choose your campaign type based on your objective
- refine your settings and targeting (audiences, devices, locations, schedule, etc.)
- provide your budget and bidding strategy.
- input the destination URL (landing page to advertise)
When you create a campaign with us, we'll give you the freedom to allocate your budget as well as your bid. This is done algorithmically based on the quality and relevance of your ad. Higher bids result in higher ad positions, but you don't pay more than what it costs to get a user's attention.
Google ads (also known as Google Adwords) is the largest PPC advertising platform in the world. With Google Ads, businesses can create ads that are selected to appear on Google's search engine and other properties. Every time a searcher uses Google, they select from a pool of winners to find what they want.
When advertisers create an ad, they select a keyword that they want it to appear for, and set a price per click (CPC) bid on that keyword. So if you want to advertise your "pet adoption" service, you might enter the word in the advertisement creation form and put in a $1 CPC bid. If your ad qualifies for a specific search term, it will be ranked against other ads to determine which ads will be displayed when people do that search. Google uses a set of formulas and an auction-style process to decide which ads will get chosen for any one search. If your ad is entered into the auction, it will first give you a Quality Score from one to 10 based on its relevance to the keyword, traffic potential, and landing page quality. The Google Ads auction is a process that multiplies your Quality Score by your maximum bid to determine the Ad Rank. This score will determine which ads are shown, and which ones come first. If a business has a lower budget, this system allows them to reach customers at a price that's affordable for their budget.
PPC marketing through Google Ads is a fantastic way to stay visible, get more clicks on your ads, and generate revenue. This can be especially helpful if you're a company that offers products or services related to SERPS, SEO, or digital marketing because it allows you to reach potential buyers in their natural search for solutions. There are many factors that determine how successful your PPC campaign will be, but here are some tips to help you get started:
Keyword research for PPC can be tough, and amateurs might even waste a lot of time for nothing. That's why it's important to always grow and refine your keyword list to ensure that you're targeting all the best search queries. If you only do one round of keyword research when you first start out on PPC, it'll probably make you miss out on thousands of keywords that could be driving traffic to your site instead.
For your new campaign to be successful, it's important that you maintain it regularly. In fact, one of the best predictors for account success is regular account activity. You should continually analyse the performance of your account and make adjustments to optimise your campaigns. The following are some adjustments you could make: